101 Mind-Grabbing 'Bucket Brigade'
That Will Keep Your Prospects' Eyes Glued To Your Sales Pitch!
Dear Friend & Subscriber,
It's getting very hot in Vancouver.
I'm swimming like 3 times a week
now. Feels good and COOL
to be in the water. Plus, I've lost 5 lbs since I started
swimming again a month ago!
I usually like to go to the pool
in the evening... fewer
kids and parents... less interruption... more room to
"splash at will."
Currently, I can swim the pool back
and forth 20 times
without stopping or taking a rest... my goal is to bump
that number up to 30 times... and my ulterior motive is to
live until I'm 100+.
Cheer for me, will ya?
Anyway, let's get back on track here...
If you want your sales letters to
be super-magnets, with
messages so compelling that your prospects' eyes are glued
to every word, if you want to achieve the "can't look away"
pull of a car accident... then you're going to love this
issue of the Rant.
In it, you're going to learn exactly
how to create your own
"grab 'em, hold 'em, and never let 'em go sales letters...
and I'm going to be your teacher.
There are lots of ways to capture
someone's attention.
Stand on the street corner and scream "Hey" at people, and
you'll have their undivided attention?but only for a moment.
The biggest challenge in crafting
an effective sales letter
is keeping your prospect involved... engaged... reading. If
you forget for a moment to emphasize the "What's in it for
you" nature of your offer, your prospects will tune out,
turn off, throw your direct mail piece in the trash or
remove your web sales page from their "Favorites" list.
Your sales letter can't just get
a prospect interested...
it has to keep the prospect interested?until you make the
sale!
"Ah yes, Dan, but how?"
Well, my eager student, to get your
prospects to arrive at
"Buy Street," you need to lead them step by step through
all the benefits they'll receive from taking advantage of
your offer?overcoming every possible objection they might
raise before it sidetracks their interest.
"Ah yes, Dan, but how?"
Inquisitive, aren't you (...if not
a little repetitive)?
Excellent. I like curious question-askers. People with the
heart of an explorer like you usually end up with the bank
account of a sultan... like me! (Excuse me for a moment
while I lasso my ego... it's on the loose again.)
Okay, back to YOU.
It's time for you to learn an age-old
strategy... but in a
brand new way.
Have you ever heard of a "Bucklet
Brigade?" It was a
serious of people who passed buckets of water continuously
from one to another in order to put out a fire.
Well your Bucket Brigade is going
to light a fire -- a
sales inferno -- under your prospect's butt... And it will
keep turning up the heat bit by bit until they're burning
with desire to buy, Buy, BUY.
What exactly is a "Bucket Brigade"?
They're simply phrases and words
that "join" together
paragraphs in your sales copy. Don't overlook these "covert
operatives" that secretly (but very effectively) keep your
reader "in the loop."
Your sales pitch needs to be seamless
so that your prospect
never has a chance to "slip out" the sides. They can only
go one way -- forward to your sales offer.
A good "Bucket Brigade"
is a series of miniature "cliff
hangers" that literally suck your prospects in your copy
and keep them reading until they buy!
There are a probably a million different
ways to get from
Point A to Point B to Point Sold, so to save you time and
testing, I've compiled a list of 101 Proven "Bucket
Brigade" Superstars for you.
They've got the muscle you need to
hold on to your readers
until the job (selling!) is done.
Enjoy!
1. As you carefully scan each and
every word of this page?
2. As you may have noticed?
3. Aside from that, one thing's for sure
4. And that doesn't take into account the fact that?
5. And here's some great news for you:
6. And to prove it, here is?
7. A word of caution:
8. Astonishing, isn't it?
9. And remember?
10. And that's not all?
11. And best of all?
12. And what's worse?
13. But before I jump into the details, let me say this?
14. Back to what I was saying...
15. But don't take my word for it?
16. But I must let you in on a secret...
17. Before we go any further, I want to set something
straight?
18. But you're still unsure? You'd rather be safe than
sorry?
19. But what if you could...
20. But make no mistake about it?
21. But wait, it didn't stop there...
22. But if you're still not convinced, let me SWEETEN the
deal for you...
23. Bear with me, because I'm going to show you how?
24. But there is just one small catch...
25. But more on that later?
26. But that's not all... Far from it!
27. But you know what else?
28. But wait! You have seen NOTHING yet...
29. Bottom line is?
30. But how do you know if (Insert Your Product Name) is
for you?
31. But it doesn't stop there, either.
32. But don't worry...
33. Consider this:
34. Can this be true?
35. Can you imagine how great that feels?
36. Can you really afford not to?.
37. Do you follow me so far?
38. Does this make sense to you?
39. Don't forget?
40. For example?
41. For instance?
42. Fair enough?
43. Here's the real kicker:
44. Here's the story:
45. Here's something you probably don't know about...
46. Heck, you don't even need?
47. Here are some examples...
48. However, the problem is?
49. How can you beat that?
50. Hang on to your seat because?
51. Have you heard enough?
52. Here's what else I'll do for you?
53. How?
54. I'm not kidding?
55. If you think it's nothing, think again?
56. I know, you're probably skeptical. Right?
57. I can't stress this enough...
58. In the next 5 minutes?
59. In truth?
60. It all comes down to this...
61. Just imagine?
62. Just let this sink in for a minute...
63. Let me ask you this question?
64. Let's face it?
65. Look at it this way...
66. Let me show you exactly how this works:
67. Let me explain...
68. Let me give you a bit of an idea of?
69. Let me show you how dead serious I am?
70. Let me be a bit more specific?
71. Let me just quickly recap?
72. Listen, I'm not kidding around?
73. Now, you're probably wondering?
74. Now, tell me...
75. OK, I'm nearly done, but?
76. OK, let me repeat that?
77. OK, I know what you're thinking?
78. OK. You might be asking?
79. Reality is?
80. Seriously, put some thought into this?
81. Still not convinced?
82. So instead of wishful thinking...
83. So, here's what else is in store for you?
84. So hang on while I explain...
85. Think about it?
86. The fact is?
87. The best part is that?
88. To top it off?
89. That's just the tip of the iceberg
90. There's a saying?
91. This is really cool?
92. The result?
93. Why?
94. What does all this mean to you?
95. What's more?
96. Want to see how it works right now?
97. What makes this so special?
98. Want proof?
99. You see?
100. You're going to love this?
101. Yes, you read that right...
My List is just step-one in creating
Your List. There're a
lot more buckets you can add to your brigade. In fact,
whenever you're "hooked" by someone else's transition
phrases, you should jot them down and "save" them in your
swipe file.
You know I advocate testing. So once
you finish your first
draft of a sales letter, read it out loud, go back and
really examine the transition sections.
If the flow isn't smooth as silk...
sprinkle a couple of
these "Bucket Brigades" throughout the copy... you'll be
amazed at the effects it will have!
Sincerely,
Dan Lok
P.S. You should also ask a friend
to read the copy out loud
to you. This is an eye-opening way find if there're any
glitches. Good copy should sound a lot like a killer
infomercials... compelling to grab your attention at 2AM
and seamless enough that you don't go to bed until AFTER
you've placed your order.
----------------------------------------------------
Dan Lok is the World's First Quick-Turn Marketer, with a
proven track record of selling over $ 17.3 million dollars
of merchandise and services. He's the rebel copywriter
who's created hundreds of money-making ads and sales letter
for over 39 different industries. And now you can get
inside the head of one of the world's top copywriters
without paying a dime at http://www.QuickTurnMarketing.com
