5 Top Tips for Building a Fast-Growing, Highly Responsive Opt-in List

Copyright 2004 Richard Knight

It's sad that so many of us don't truly understand the
power of building a highly-responsive opt-in list. As an
Internet Marketer I can tell you that you that your opt-in
list is your MOST important asset. Once you have an opt-in
list of people who might be interested in your products,
you're truly sitting on a gold mine my friend.

All you have to do is follow the 5 steps I've outlined
below and you'll be able to tap into this gold mine of
potentially unlimited potential in no time:

1. Give Something of Value ? If you want people to give you
their name and email address, you have to give them
something of value, something they can use, and something
beneficial. It's also best if this something is free. If
you offered to give out a free sharpened pencil to everyone
who signed up to your list, odds are you'd get very little
sign ups to your list. But if you offered them a free
report on how to gain 1000's of visitors to their site, for
webmasters and fellow internet marketers or how to bring
your golf stroke down by 8 strokes for the golf enthusiasts
I bet people will be far more inclined to sign up. If you
give your customers something of value, then they will be
10 time more willing and almost happy to give you their
name and email address to get what you offer.

2. Provide Quality Content ? Once you have a growing opt-in
list, you're gonna want to keep your subscribers,
subscribed to your list. The best way to do this is to
provide them with quality content. Basically give them an
incentive to being your subscriber. The most popular form
of this is an e-zine (electronic magazine) or a newsletter.
You can create an ezine or newsletter on anything you wish,
but needless to say it should be based on your subscriber's
interest. If your subscribers signed up to your list to get
your free report on golfing then make an ezine of golf
advice or golfing tips. If it was to get your free internet
marketing ebook, then try to give them useful Internet
Marketing Tips and/or resources. Basically just give them
quality content that interests & proves beneficial to them
and trust me, they'll stick around.

3. Know Your Limits With Ads - This is a tricky subject
amongst Internet Marketers. Some say more ads won't hurt,
while others say less is better. Me, personally I try to
keep it in moderation. I'd like to say that it's best to
put a link to a RELEVANT product or opportunity in every
email you send, allowing yourself to profit from every
email that is read by your list. But I also try to keep
blatant ads to a minimum which is why I only run 2 solo ads
a week to my list, anymore than that is pushing it, in my
eyes. Basically it's up to you to know how many ads you
want to run. Just remember to put your subscribers need and
views ahead of your wallet, when it cones to this decision.
Believe me, they'll love you for it and your profits will
show it.

4. Get Them Involved ? Don't let your subscribers just read
your emails, get them involved. Allow them the chance to
voice their opinions, ask questions, interact with other
subscribers, run contests, and allow them to pick what they
want to see in the ezine. The best way to get them involved
is to run online polls, run surveys and let them see the
results in an upcoming issue. It's also effective to make
your own online discussion board to allow your subscribers
to communicate with one another.

5. Reach Them on a Personal Level ? Add a personal touch to
your email messages. If you captured their name, then use
it. Basically, try to talk to them like you would a friend.
Use words like I, you, us, we in your messages. Let your
humor and personality show in your email. Talk about how
your week has been, how your family's doing, what's going
on with the family pet, your future plans, basically just
show them that you're "human" just like them. Many
subscribers find this refreshing and it helps build a
rapport or relationship if you will, with them. Use your
ezine or newsletter as a chance to build relationships with
your subscribers just as you would make them feel more like
a friend than just a subscriber.

Obviously there is much more to be said on building your
opt-in list, but if you learn to follow these 5 Tips you'll
soon develop a list so big and responsive that will supply
with ever flowing residual income that most Internet
Marketers can only dream about. Till next time, Think Big
and Big Things Will Happen!

----------------------------------------------------
Richard Knight's Brand New Free Book, "How to Build Your
Profit Pulling Powerhouse Overnight!" Reveals The Time
Tested & Proven Internet Marketing Secrets That Are Making
Top Internet Marketers a Fortune ...Get Your Free Copy at
http://www.sixfiguresuccess.net